Evaluation Questions 1 and 2: Fantastic examples from other centres

Check out the competition for a top level 4!!!

Question 1:


Question 2:

Evaluation ideas to keep you inspired

Time to clutch the remaining 20 marks!

Please do have a look at Hasina's and Chloe's evaluations from last year ( links below and on lthe left hand side).

This is another way of dealing with audience feedback - Remember to get as much feedback as possible on your 3 products then evaluate what they say. Even better, have a few questions ready for them to answer (see second link below for examples)
http://fahminaali.blogspot.com/

Also consider doing this:





















Videoed response to Question 3:
http://www.youtube.com/watch?v=kZgz_y-arBc&feature=youtube_gdata_player

Another good blog:
http://musicvideoalexanderwhitcombe.blogspot.com/

And another:
http://blog.rednock.gloucs.sch.uk/cameronbalf/

This is a video response to Question 1 but on a different brief. The structure is still excellent.

FINALLY, SOME OF YOU ARE STILL NOT USING LABELS EFFECTIVELY (and missing a LABEL LIST) AND ARE STILL MISSING YOUR CANDIDATE NUMBER IN YOUR HEADER. THIS MUST BE SORTED NOW.

EVALUATION

Seems like a good time to remind you to use your guidance packs, particularly the Evaluation section!

Can I remind you once again that the 4 evaluation questions are:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?

Assessment: to achieve Level 4 in Evaluation, you are expected to demontrate excellence in the creative use of most of the following technical skills:
- understanding of the forms and conventions used in the productions.
- understanding of the role and use of new media in various stages of the production.
- understanding of the combination of main product and ancillary texts.
- understanding of the significance of audience feedback.
- choice of form in which to present the evaluation.
- ability to communicate.
- use of digital technology or ICT in the evaluation.

Here is a example of a level 4 blog (a bit weaker on the Evaluation, particularly question 4, where the focus should really be on Creativity):
http://musicvideocm3christina.blogspot.com/

The following booklet is for guidance. You might have better ideas and be keen to do vlogs instead. That would be fine. AVOID PREZI IF YOU'RE JUST GOING TO STICK TEXT IN IT. THE MODERATORS GOT FED UP WITH THAT LAST YEAR.

Open publication - Free publishing - More a2

OR in this format: UPDATED Music Video Evaluation Tasks

Evaluation ideas to keep you busy and inspired

Time to clutch the remaining 20 marks!

Please do have a look at Hasina's and Chloe's evaluations from last year ( links below and on lthe left hand side).

This is another way of dealing with audience feedback - Remember to get as much feedback as possible on your 3 products then evaluate what they say. Even better, have a few questions ready for them to answer (see second link below for examples)
http://fahminaali.blogspot.com/

Videoed response to Question 3:
http://www.youtube.com/watch?v=kZgz_y-arBc&feature=youtube_gdata_player

Another good blog:
http://musicvideoalexanderwhitcombe.blogspot.com/

And another:
http://blog.rednock.gloucs.sch.uk/cameronbalf/

FINALLY, SOME OF YOU ARE STILL NOT USING LABELS EFFECTIVELY (and missing a LABEL LIST) AND ARE STILL MISSING YOUR CANDIDATE NUMBER IN YOUR HEADER. THIS MUST BE SORTED NOW.

EVALUATION TASKS

Please complete your Vernallis analysis and make sure all audience research and feedback is posted. (see post below)

If you've lost your Evaluation packpack, you can find a copy here:
UPDATED Music Video Evaluation Tasks

3 weeks left...

Seems like a good time to remind you to use your guidance packs, particularly the Evaluation section!

Can I remind you once again that the 4 evaluation questions are:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?

Assessment: to achieve Level 4 in Evaluation, you are expected to demontrate excellence in the creative use of most of the following technical skills:
- understanding of the forms and conventions used in the productions.
- understanding of the role and use of new media in various stages of the production.
- understanding of the combination of main product and ancillary texts.
- understanding of the significance of audience feedback.
- choice of form in which to present the evaluation.
- ability to communicate.
- use of digital technology or ICT in the evaluation.

Here is a example of a level 4 blog (a bit weaker on the Evaluation, particularly question 4, where the focus should really be on Creativity):
http://musicvideocm3christina.blogspot.com/

Work to be completed in lieu of today's triple - to be completed by next Thursday

1. Evaluation of your prelim tasks so far (see below) - It's Reflective writing preparing you for the first section of the exam as well as counting towards the Research section of your coursework (you will add relevant screengrabs and upload the tasks that are not there yet next week)

2. You should analyse at least 2 more of your favourite videos with screengrabs (total of 3 by next Thursday - see guidance provided on worksheet - embedded below in a previous post; look also at some of Matthew's and Yasmin's analyses for some ideas). Aim for different types of videos (and possible music genres)

3. Explore / research / report and evaluate the MySpace page or website of a band you like, with appropriate links and grabs. What content do you find? What evidence of branding and positioning can you find? Is the music genre of the artist made obvious through the design?

4. Complete all the work that is missing from your blog so far - several of you have already fallen behind.

Evaluation Questions for prelim tasks:
- What skills have you developed through completing the preliminary tasks? (4 tasks for most, 3 for some - animal costumes, lip synch / your song, advanced effects with footage from either of the above, Radiohead mash-up)
BE SPECIFIC and refer to techniques used during filming AND POST-PRODUCTION, i.e. editing (you will illustrate with grabs from vids and FCE timelines)

- What are you most happy with in your lip synching task and why? Whay would you have done differently in hindsight?

- What are your "favourite bits" from some of the other groups' videos and why? Illustrate where possible (though not all have been embedded in blogs yet)

While you're at it, look at the Gateway blog to keep up with changes at MySpace and see below:

Evaluation - example blog

I know I posted this first one earlier but the examiners like it!

Fahmina Ali

Alexander (example of voice over for question 2)

Talking to camera example (AS level but still...)

The Vixens talking to camera evaluation

Another great blog

Evaluation

This is a link I posted right at the start of the project. We're not telling you to do all questions that way but it was noted by the examiners last year.

And at the end of the project,...
For inspiration...

Evaluation - extract from Principal Moderator's Report

This is an extract from the report for last June's session, highlighting what I have already told you about being creative and using technology in your evaluation. So, from the horse's mouth...

The Director’s commentary format is potentially one of the most interesting methods for evaluating. There were two types of Director’s Commentaries. Firstly the reading from a script commentary, which actually isn’t a commentary at all! This method relies on Candidates from the group taking turns to read a pre-written script. Often this had little correlation to the events happening on the screen. The second, and much more rewarding commentary had the group members discussing the set questions (possibly using notes) and using certain points in the film to highlight points being made. The director’s commentary also allows for still images from the research and planning materials or ancillaries to be edited into the footage. Some other imaginative responses to the evaluation requirement included illustrated podcasts, video presentations, presentations using Issuu, Slideshare, and Prezi.

And another quick extract which focuses specifically on the Evaluation questions and how they are tackled:

The set question approach has worked very well. The conventions question allowed for side by side comparisons, allowing even weaker Candidates to achieve; the audience feedback question led to a range of approaches from uploading onto YouTube and getting feedback, or videoing peers’ group or individual responses, not to mention scans of endless questionnaires! The relationship between the artefacts question forced Candidates to relate their products and create a more cohesive package. The equipment question often led to endless photos of cameras, computers and images of computer screens - but also led to some excellent voice over demonstrations of software being used, for example, explaining how they achieved certain effects, for example, or debates over the use of Web 2.0.

By Tuesday... and on Tuesday (30.11.10)

By Tuesday / Home Learning:

You need to come to the lesson with your rough (or finished!) digipack and magazine advert. You'll be finishing this task in the pod in the first lesson and post it on your blog.

You need to have started on Evaluation question 1. At the very least, you should all have filled in your grids using Goodwin's and Vernallis' ideas to analyze your own video (double-sided hand out distributed in class; if you've lost the sheet, don't wait till Tuesday to tell me). The accompanying recommended activity for question 1 is the idea of the 9 frames with comments. Refer to your booklets for examples.

On Tuesday:

You will be finishing / posting the first evaluation task on your blogs on Tuesday as well (second lesson) if not already finished at home.

Finally I expect most of you will have started/completed at least one more evaluation question / activity by the end of the triple.

The rest of the evaluation tasks will be completed on Thursday and at home.

You are running out of time now so it should be a fairly intensive week to finish by the deadline! We know you can all do it though.

Reminder about other 3 evaluation questions:

2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Copy of the Assessment booklet for Evaluation with examples from other students - see link on the side.

Here is a help sheet to help you think about and discuss audience and your video.

Deadlines and work ahead

Can I please urge you to use your Assessment Booklet to remind yourselves of deadlines (though some are slightly extended) and start on your Evaluation questions, particularly Question 1.

Deadlines:

By the end of this week : Deadline Final Cut of Music Video.

However in the light of the fact that some groups have had to reshoot, we are extending this to next Tuesday (23rd November) - video exported by 5pm and embedded as an mp4 (or .mov) on your blog.

Please keep in mind that the first lesson will not be in the pod as we will look at magazine adverts and how to tackle the second Evaluation Question.

Deadline Ancillary products - Tuesday 30th November (slightly extended)

Deadline Evaluation / Coursework (ready for moderation and assessment the following week):

Sunday 5th December - 10pm.

You can (should) get started on your Evaluation now.

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products.

See booklet for first task and students' examples. Nine frames with comments.

Additionally complete an analysis of your video using the double-sided sheet distributed in class (using Goodwin on one side, Vernallis on the other).

Other questions to start thinking about:

2. How effective is the combination of your main product and ancillary texts?

3. What have you learned from your audience feedback?

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Linking video and ancillary tasks - an example

Pete Fraser has posted an example of how to evaluate how well your promotional package works; this is not to say that the digipack and advert are Level 4 (they're not) but merely to illustrate how it can be done.

Of course you could do something similar for a different evaluation question (except question 1)

Can I also refer you back to one early post on this blog? And at the end of the project,...

Remember that the 4 evaluation questions are:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products ?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?

And at the end of the project,...

the evaluation! It's important to keep the 4 questions in mind throughout and to start addressing them as early as possible. No essay-type evaluation this time; instead 4 activities/ tasks to complete. This young man has gone a step further and put it all in one film to accompany the work completed on his blog.

Evaluation- Elliott from cmdiploma on Vimeo.

Remember that the 4 evaluation questions are:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products ?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?