- For those who haven't caught up, catch up. See previous posts (below) to see breakdown of tasks, including artist's website analysis. Failure to do so will result in a Cause for Concern letter, I'm afraid, and catch up on Friday.
- You need to complete your Goodwin analysis started in class. See your packs for the details but here are the headings you can use:
Conventions of music Video/Promo (Goodwin)
•
There is a relationship between the lyrics and the visuals (with the visuals either illustrating, amplifying or contradicting the lyrics)
• There is a relationship between the music and the visuals (again with visuals either illustrating, amplifying or contradicting the lyrics)
• Particular music genres might have their own music video style and iconography (such as live performance in heavy rock, urban settings for rap)
• There is a demand on the part of the record company for lots of close ups of the main artist/vocalist, and to sustain the established or ‘required’ star-text (see below) – videos must sell the music
• The artist may develop their own star iconography, in an out of their videos which over time becomes their star image.
• There is likely to be reference to voyeurism, particularly in the treatment of women, but also in terms 'in looking' e.g. screens within screens.
• There are likely to be intertexual references, either to other music video, films or TV texts, either in the form of pastiche, parody or homage.- You must write a post explaining the pros and cons of your top two or three potential tracks. Embed the tracks. Post lyrics or at least bring them to the lesson. See previous posts for links to exemplars or just flick through last year's students' blogs. We will finalise track choices and groups next week.
NB: You can use bullet points instead - pros / cons
Conclude with your winner.
To prepare for next lesson, you can read through your pack of reference materials, focusing on what Carole Vernallis says about music videos conventions.
Aim high; work hard.
