Creating a marketing mix

Research Task - Record label

Make sure you post your research on who would produce and distribute your artist and why.

UPDATED - Digipak template and research

For your CD digipack template, shown above, go to;

media drive/media resources/CD COVER PHOTOSHOP TEMPLATES/ digipak 6 panel new.psd

Now improve your research - most of you only have pictures of digipak so far... Please create some interesting analysis... a quick video... a YouTube annotated series of pictures... something!
This one is a little slow but tries hard to be detailed:
This one considers the whole promotional package... Get inspired!

Keep up to date with the music industry

FIve minutes to spare? You could do worse than taking a peek at Music Biz Academy.com, read the updates and explore the links on the side such as
Guerrilla Marketing Tips
Music Marketing Plan
Yes, it is a US site... The link is also on the right under Useful Links.

Understanding key marketing terms - thinking of the audience

I have found this PPT which I know will turn out to be VERY useful when you look more closely at audiences and marketing strategies. Have a quick look for now then ask yourself: 'Can I explain the terms "segmentation", "targeting", "differentiation" and "positioning" to someone else?'

Customer-Driven Marketing Strategy: Creating Value for Target Customers

View more presentations from Michael Cloke, Academy of Marketing

Source: Michael Cloke's page

Magazine ad / cd cover / labels and marketing - two last examples if you're still unsure...

Plan B - magazine ad in The Guide (Saturday Guardian supplement)

CD Cover

Band's website
Reviews:
indielondon.co.uk
Guardian

The Drums - magazine ad in The Guide

CD Cover

Information about record label
MySpace
Band's website

If you're struggling with ideas to promote your artist...

... then look at this link. You could use these headings to organise your own strategy.