Well worth reading through to get ahead of our lessons on Audience Theory:
https://mrsblacksmedia2.wordpress.com/2015/10/13/year-12-audience-notes/
Showing posts with label audience research. Show all posts
Showing posts with label audience research. Show all posts
29 September 2015
Planning
What you should have when it's completed:
- Brief details about your band/artist, including which record label they're signed to, what their ideology is and who their target audience is (audience profile)
- Moodboard
- Synopsis of the video, including details of performance and/or narrative elements, location shots, costume/props images
- Shot list for each sequence
- Storyboard
- Aim for an animatic
- Explanation of how you have used Goodwin's elements within the video OR how they are subverted. Explanation of how you have used Vernallis' points.
- Explanation of WHY you have decided on this concept and HOW it will appeal to the target audience and 'fit' into the music industry.
– discussion of any influences you have had.
- Keep asking for class and teacher feedback as well as target audience feedback. This must go your blog and you must adapt your ideas accordingly. Use questionnaire or/and focus groups. Use social media / online survey.
- Your audience research should include a consumption profile of your target audience. It should also refer to Uses and Gratifications Theory.
- Actors / Casting / possibly auditions
- You should conduct a recce.
- Schedule.
Ask for hep at any point and remember to support each other. Below is a little more help to help you define your research.
1. Gathering more information on your target audience. Here is a link to the media pack published by a magazine:
Look through the pack to see how the target audience is described in detail.
Also look through last year's blogs to see examples of Audience Profiles and Audience Consumption Profiles.
2. Example of an ANIMATIC
3. Example of storyboarding:
Audience research 1: Initial questions and theory
16 October 2014
Planning - Developing the treatment
What you should have when it's completed:
- Brief details about your band/artist, including which record label they're signed to, what their ideology is and who their target audience is (audience profile)
- Moodboard
- Synopsis of the video, including details of performance and/or narrative elements, location shots, costume/props images
- Shot list for each sequence
- Storyboard
- Aim for an animatic
- Explanation of how you have used Goodwin's elements within the video OR how they are subverted. Explanation of how you have used Vernallis' points.
- Explanation of WHY you have decided on this concept and HOW it will appeal to the target audience and 'fit' into the music industry.
– discussion of any influences you have had.
- Keep asking for class and teacher feedback as well as target audience feedback. This must go your blog and you must adapt your ideas accordingly. Use questionnaire or/and focus groups. Use social media / online survey.
- Your audience research should include a consumption profile of your target audience. It should also refer to Uses and Gratifications Theory.
- Actors / Casting / possibly auditions
- You should conduct a recce.
- Schedule.
Ask for hep at any point and remember to support each other. Below is a little more help to help you define your research.
1. Gathering more information on your target audience. Here is a link to the media pack published by a magazine:
Look through the pack to see how the target audience is described in detail.
Also look through last year's blogs to see examples of Audience Profiles and Audience Consumption Profiles.
2. Example of an ANIMATIC
3. Example of storyboarding:
3 October 2014
24 October 2012
Research and Planning
You all know that there are many things to have in placeon your blogs. Target audience research and questions of representation, moodboard, wordle of initial ideas, annotated lyrics, animatic, shot list etc... You should also be looking for suitable location.
If you're planning on holding auditions or have already found your actors, post that too. Any research on costumes, props etc... should start appearing too. Email if you're unsure but make sure you make good use of all reference materials first.
Some of you only have one Goodwin analysis; you should have a minimum of 3, preferably of videos / artists similar to your chosen one.
Look at this student's detailed analysis of a music video:
You need to invest the time! Good luck.
Example of an ANIMATIC
If you're planning on holding auditions or have already found your actors, post that too. Any research on costumes, props etc... should start appearing too. Email if you're unsure but make sure you make good use of all reference materials first.
Some of you only have one Goodwin analysis; you should have a minimum of 3, preferably of videos / artists similar to your chosen one.
Look at this student's detailed analysis of a music video:
You need to invest the time! Good luck.
Example of an ANIMATIC
2 October 2012
Research, Planning, Pitch, Treatment
FIRST:
Next Wednesday you will pitch your ideas to the class for feedback.
You need to have done several things before then. Firstly, agree and post the following as soon as possible if not already done:
1 Who the band/ artist are, their name, their image/ identity (the one you are creating)
2 An outline treatment for your early visual ideas
3 Detail on the target audience
4. The genre of the music and the signifiers of this (within the music and/or linked to the artist)
RESEARCH AND PLANNING - TREATMENT
Your treatment should give a strong sense of the overall style, mise-en-scene, mood and theme of your idea.
There are many things to have in place by next week:
Target audience research
moodboard
wordle / brainstorm of initial ideas
annotated lyrics + timeline
You should be able to discuss your treatment in terms of Goodwin's points (and
if you can, try to reference Vernallis' ideas)
You should also be looking for suitable location.
If you're planning on holding auditions or have already found your actors, post that too.
Any research on costumes, props ... (mise-en-scene) should start appearing too.
Use the reference material you have been given to guide you.
Here are some examples of a good treatment:
You need to get started with some serious audience research as well. Use this to get started:
Then it'll be time for shot list and storyboards.
Next Wednesday you will pitch your ideas to the class for feedback.
You need to have done several things before then. Firstly, agree and post the following as soon as possible if not already done:
1 Who the band/ artist are, their name, their image/ identity (the one you are creating)
2 An outline treatment for your early visual ideas
3 Detail on the target audience
4. The genre of the music and the signifiers of this (within the music and/or linked to the artist)
RESEARCH AND PLANNING - TREATMENT
Your treatment should give a strong sense of the overall style, mise-en-scene, mood and theme of your idea.
There are many things to have in place by next week:
Target audience research
moodboard
wordle / brainstorm of initial ideas
annotated lyrics + timeline
You should be able to discuss your treatment in terms of Goodwin's points (and
if you can, try to reference Vernallis' ideas)
You should also be looking for suitable location.
If you're planning on holding auditions or have already found your actors, post that too.
Any research on costumes, props ... (mise-en-scene) should start appearing too.
Use the reference material you have been given to guide you.
Here are some examples of a good treatment:
You need to get started with some serious audience research as well. Use this to get started:
Then it'll be time for shot list and storyboards.
16 November 2011
URGENT - Feedback, audience research, Vernallis analysis
Make sure you post the feedback you received on Monday. There should be a rough cut of your video on all your blogs by now, even if it is only a section of the final video.
Your ancillary tasks must be individual so if you have done the rough draft as a group, remember to finish it off on your own, mentioning the feedback received so far and how you've acted upon it.
Show your work to as many members of your target audience as possible, post polls and other interactive ways you're conversing with your audience.
Finally, most of you need to finalise your audience research posts, including clips from interviews etc. Questionnaires and their results are ok but not sufficient. Check out websites and sales numbers for similar artists and what their audiences are like.
Use the pod whenever you can to work on your edit - Ideally, you would be fine-tuning it at this stage!
Finally, make sure you complete an analysis of a similar video using the Carole Vernallis analysis template and apply Vernallis to your own video, even if it's not finished.
ALL THIS MUST BE COMPLETED ASAP.
Your ancillary tasks must be individual so if you have done the rough draft as a group, remember to finish it off on your own, mentioning the feedback received so far and how you've acted upon it.
Show your work to as many members of your target audience as possible, post polls and other interactive ways you're conversing with your audience.
Finally, most of you need to finalise your audience research posts, including clips from interviews etc. Questionnaires and their results are ok but not sufficient. Check out websites and sales numbers for similar artists and what their audiences are like.
Use the pod whenever you can to work on your edit - Ideally, you would be fine-tuning it at this stage!
Finally, make sure you complete an analysis of a similar video using the Carole Vernallis analysis template and apply Vernallis to your own video, even if it's not finished.
ALL THIS MUST BE COMPLETED ASAP.
30 September 2011
Research and Planning
You all know that there are many things to have in place by next week. Target audience research and questions of representation, moodboard, wordle of initial ideas and picture of your ideas on sugar paper done in class, annotated lyrics... You should also be looking for suitable location. If you haven't yet posted your pitch, it should be there too on your blog. If you're planning on holding auditions or have already found your actors, post that too. Any research on costumes, props etc... Should start appearing too. Email if you're unsure but make sure you make good use of all reference materials first.
Some of you only have one Goodwin analysis; you should have a minimum of 3, preferably of videos / artists similar to your chosen one. Bring a hard copy of your best one for your assessment book.
Look at this student's detailed analysis of a music video:
You need to invest the time! Good luck.
COMING SOON: STORYBOARD / ANIMATIC
Some of you only have one Goodwin analysis; you should have a minimum of 3, preferably of videos / artists similar to your chosen one. Bring a hard copy of your best one for your assessment book.
Look at this student's detailed analysis of a music video:
You need to invest the time! Good luck.
COMING SOON: STORYBOARD / ANIMATIC
22 September 2011
Research and planning your pitch
It was lovely seeing so many of you finally finding your feet and getting down to business this morning. There is a huge task ahead so make sure you keep the momentum going.
Next Thursday, your group will be presenting your pitch. Look at last year's examples(Hasina amongst others) and look at the guidance document I will be posting below tomorrow. Remember to focus your research on target audience and similar artists/products. Look at the mark scheme to ensure your cover all areas.
It will also be my last chance to amend your PC1 as it's the deadline then for entering them on the system!
Please also make sure you watch music videos from your chosen director in preparation for next Monday's lesson. Watch the DVDs and/or the playlists on the YouTube channel.
Good luck everyone. Keep on top of things and find me or email me if you have any problem or question.
PS: Don't forget to post your Transforming into a Star task.
The Pitch - Examples
Look for more!
Next Thursday, your group will be presenting your pitch. Look at last year's examples(Hasina amongst others) and look at the guidance document I will be posting below tomorrow. Remember to focus your research on target audience and similar artists/products. Look at the mark scheme to ensure your cover all areas.
It will also be my last chance to amend your PC1 as it's the deadline then for entering them on the system!
Please also make sure you watch music videos from your chosen director in preparation for next Monday's lesson. Watch the DVDs and/or the playlists on the YouTube channel.
Good luck everyone. Keep on top of things and find me or email me if you have any problem or question.
PS: Don't forget to post your Transforming into a Star task.
The Pitch - Examples
Media powerpoint2
View more presentations from callison1318
L&L Music Video Pitch
View more presentations from Arcadoom
Look for more!
28 June 2011
Understanding key marketing terms - thinking of the audience
I have found this PPT which I know will turn out to be VERY useful when you look more closely at audiences and marketing strategies. Have a quick look for now then ask yourself: 'Can I explain the terms "segmentation", "targeting", "differentiation" and "positioning" to someone else?'
Source: Michael Cloke's page
Customer-Driven Marketing Strategy: Creating Value for Target Customers
View more presentations from Michael Cloke, Academy of Marketing
Source: Michael Cloke's page
9 November 2010
Refining your marketing strategy
You need to start thinking about pulling all the threads together in terms of your marketing campaign / promotional package. Use the research you've done on labels on music TV to work out which would represent / play your artist. Think about your Digipack and how it will tie in with your audience research. Use the work you've done on established artists to help you map out everything.
![]()
Think of labels for your music genre / type of band or artist.
Below you will find bits and bobs to help further hopefully:
Think of labels for your music genre / type of band or artist.
Remember to work on your CD cover and digipack:
Think about:
1. images used (layout, colour, style etc) text (fonts, size, positioning, colour etc) The relationship between text and images - how do they work together i.e. anchorage, differing functions of the front, back, inside sleeve
2. how the iconography represents the band, the genre of music and their overall image.
3. are there any signifiers exclusive to the band/genre
4. what the cover says about the institutional context of the music ie the label, mainstream, underground, first album etc
5. what can we learn about the potential/target audience from the cover ie specialist, niche, familiarity with the band, compilation, mainstream etc.
6. and anything else of relevance, including influences from similar (real) products.
1. images used (layout, colour, style etc) text (fonts, size, positioning, colour etc) The relationship between text and images - how do they work together i.e. anchorage, differing functions of the front, back, inside sleeve
2. how the iconography represents the band, the genre of music and their overall image.
3. are there any signifiers exclusive to the band/genre
4. what the cover says about the institutional context of the music ie the label, mainstream, underground, first album etc
5. what can we learn about the potential/target audience from the cover ie specialist, niche, familiarity with the band, compilation, mainstream etc.
6. and anything else of relevance, including influences from similar (real) products.
You will have a lesson on Magazine adverts next week but you could start thinking about where a magazine ad would appear.
Finally, remember to refine your audience research using the technology available.
Creating a form
You could try and use this site to build a form for audience research and feedback.
Look at this example from another school; this is a good exercise to plan your marketing campaign. I don't have access to the results page however since I did not create this one!
Subscribe to:
Posts (Atom)