Keep up to date with the music industry

FIve minutes to spare? You could do worse than taking a peek at Music Biz Academy.com, read the updates and explore the links on the side such as
Guerrilla Marketing Tips
Music Marketing Plan
Yes, it is a US site... The link is also on the right under Useful Links.

Understanding key marketing terms - thinking of the audience

I have found this PPT which I know will turn out to be VERY useful when you look more closely at audiences and marketing strategies. Have a quick look for now then ask yourself: 'Can I explain the terms "segmentation", "targeting", "differentiation" and "positioning" to someone else?'

Customer-Driven Marketing Strategy: Creating Value for Target Customers

View more presentations from Michael Cloke, Academy of Marketing

Source: Michael Cloke's page

Transforming Komal

Post your work, based on the class activity, on your individual blog. Aim to show what you've learnt in the process!

How will you apply that to your own artist?
What is you artist's name?
What's your marketting strategy?

Record Labels Research anyone?

Please catch up. Maybe focus on specific labels looking at the kind of artists they represent. Contrast two or more. Finally, link that to your own track - who is likely to sign your act etc.?

Music Industry Research on Tuesday

First an interesting post from Pete Fraser's blog about the music industry / media in the online age to get you thinking about the ways we buy / consume music.

Next, for your research tasks on music channels and the music companies, use the useful links on the right. You'll find all the answers there. Also use the suggested links on the worksheet and answer all the questions.

You can work in pairs or share the task as long as you share your findings; you'll get a lesson to research and feedback.