Look through the pack to see how the target audience is described in detail.
22 November 2013
Consolidating your audience research
Some of you need more information on your target audience. Here is a link to the media pack published by a magazine:
http://www.mhpromo.co.uk/MP_11.pdf
Look through the pack to see how the target audience is described in detail.
Look through the pack to see how the target audience is described in detail.
18 November 2013
DEADLINES - ESSENTIAL INFORMATION
Timing is really tight. We are expecting ALL of you to meet the deadlines and talk to us if any issues should arise PRIOR to the deadlines.
FRIDAY 22ND NOVEMBER: FIRST DRAFT DIGIPAK (you will have both the double and triple to work on that) - Work on your advert should also be under way.
FRIDAY 29TH NOVEMBER: FINAL DRAFT DIGIPAK + MAGAZINE ADVERT (preferably final but first draft if not)
Start work on Evaluation Question 2
THURSDAY 5TH DECEMBER: EVALUATION QUESTION 2 DUE IN (WILL BE CHECKED IN THE LESSON)
FRIDAY 6TH DECEMBER: MUSIC VIDEO ROUGH CUT + MAGAZINE ADVERT FINAL DRAFT (if not completed the week before)
Monday's lesson [9th Dec] will include a showcasing of the videos and feedback for further improvement.
Start work on Evaluation Questions 3 and 4
THURSDAY 12TH DECEMBER: EVALUATION QUESTIONS 3 AND 4 DUE IN (WILL BE CHECKED IN THE LESSON)
FRIDAY 13TH DECEMBER: MUSIC VIDEO FINAL CUT DEADLINE
Work on Evaluation question 1
THURSDAY 19TH DECEMBER: EVALUATION QUESTION 1 DUE IN.
IMPROVED EVALUATION QUESTIONS 2-4 DUE IN.
FINAL DEADLINE.
FRIDAY 22ND NOVEMBER: FIRST DRAFT DIGIPAK (you will have both the double and triple to work on that) - Work on your advert should also be under way.
FRIDAY 29TH NOVEMBER: FINAL DRAFT DIGIPAK + MAGAZINE ADVERT (preferably final but first draft if not)
Start work on Evaluation Question 2
THURSDAY 5TH DECEMBER: EVALUATION QUESTION 2 DUE IN (WILL BE CHECKED IN THE LESSON)
FRIDAY 6TH DECEMBER: MUSIC VIDEO ROUGH CUT + MAGAZINE ADVERT FINAL DRAFT (if not completed the week before)
Monday's lesson [9th Dec] will include a showcasing of the videos and feedback for further improvement.
Start work on Evaluation Questions 3 and 4
THURSDAY 12TH DECEMBER: EVALUATION QUESTIONS 3 AND 4 DUE IN (WILL BE CHECKED IN THE LESSON)
FRIDAY 13TH DECEMBER: MUSIC VIDEO FINAL CUT DEADLINE
Work on Evaluation question 1
THURSDAY 19TH DECEMBER: EVALUATION QUESTION 1 DUE IN.
IMPROVED EVALUATION QUESTIONS 2-4 DUE IN.
FINAL DEADLINE.
Exemplar material from the OCR weebly
This A2 brief was the film trailer rather than the music video but you can learn a lot from their evaluation:
http://emilytolgamedia.blogspot.co.uk
In fact, here is the examiner's comments on this blog (note the 20/20 for Research and Planning and the 19/20 for the Evaluation though we were warned to be careful about over-using prezi for presentations as they are often poor and fail to properly exploit the format):
http://emilytolgamedia.blogspot.co.uk
In fact, here is the examiner's comments on this blog (note the 20/20 for Research and Planning and the 19/20 for the Evaluation though we were warned to be careful about over-using prezi for presentations as they are often poor and fail to properly exploit the format):
E.T. Total 93
Research and Planning 20
There are over 80 posts here, really detailing the journey of the project. There is a real sense throughout of the journey of the project, with the research on each element very clearly articulated and drafts of every stage in evidence.
Construction 36+9+9 (All three pieces are clearly level 4, and though we might quibble about the precise balance of marks, overall about right)
Trailer: excellent use of a range of sound, well-layered. A good variety of shot types, well paced editing. A sense of the narrative is established without giving too much away. Text is used well to set up a sense of ‘tease’. A really good sense of institutional understanding.
Magazine cover: in the style of Little White Lies, very appropriate
Poster: works well with the trailer and uses institutional features appropriately Evaluation 19
Technology question makes good use of prezi and explains points well. The lengthy video on audience feedback is very thorough on what they did and how they did it. The prezi on the combination of texts is also very thorough, with a lot of close attention to detail and relates the choices made to real examples. The prezi on forms and conventions is well-constructed, detailed and appropriate.
Research and Planning 20
There are over 80 posts here, really detailing the journey of the project. There is a real sense throughout of the journey of the project, with the research on each element very clearly articulated and drafts of every stage in evidence.
Construction 36+9+9 (All three pieces are clearly level 4, and though we might quibble about the precise balance of marks, overall about right)
Trailer: excellent use of a range of sound, well-layered. A good variety of shot types, well paced editing. A sense of the narrative is established without giving too much away. Text is used well to set up a sense of ‘tease’. A really good sense of institutional understanding.
Magazine cover: in the style of Little White Lies, very appropriate
Poster: works well with the trailer and uses institutional features appropriately Evaluation 19
Technology question makes good use of prezi and explains points well. The lengthy video on audience feedback is very thorough on what they did and how they did it. The prezi on the combination of texts is also very thorough, with a lot of close attention to detail and relates the choices made to real examples. The prezi on forms and conventions is well-constructed, detailed and appropriate.
EVALUATION
Seems like a good time to remind you that you need to start thinking of the Evaluation of your work. (20 marks)
Can I remind you once again that the 4 evaluation questions are:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?
Assessment: to achieve Level 4 in Evaluation, you are expected to demontrate excellence in the creative use of most of the following technical skills:
- understanding of the forms and conventions used in the productions.
- understanding of the role and use of new media in various stages of the production.
- understanding of the combination of main product and ancillary texts.
- understanding of the significance of audience feedback.
- choice of form in which to present the evaluation.
- ability to communicate.
- use of digital technology or ICT in the evaluation.
Here is a example of a level 4 blog (a bit weaker on the Evaluation, particularly question 4, where the focus should really be on Creativity):
http://musicvideocm3christina.blogspot.com/
The following booklet is for guidance. You might have better ideas and be keen to do vlogs instead. That would be fine. AVOID PREZI IF YOU'RE JUST GOING TO STICK TEXT IN IT. THE MODERATORS GOT FED UP WITH THAT LAST YEAR.
OR in this format:
UPDATED Music Video Evaluation Tasks
Can I remind you once again that the 4 evaluation questions are:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?
Assessment: to achieve Level 4 in Evaluation, you are expected to demontrate excellence in the creative use of most of the following technical skills:
- understanding of the forms and conventions used in the productions.
- understanding of the role and use of new media in various stages of the production.
- understanding of the combination of main product and ancillary texts.
- understanding of the significance of audience feedback.
- choice of form in which to present the evaluation.
- ability to communicate.
- use of digital technology or ICT in the evaluation.
Here is a example of a level 4 blog (a bit weaker on the Evaluation, particularly question 4, where the focus should really be on Creativity):
http://musicvideocm3christina.blogspot.com/
The following booklet is for guidance. You might have better ideas and be keen to do vlogs instead. That would be fine. AVOID PREZI IF YOU'RE JUST GOING TO STICK TEXT IN IT. THE MODERATORS GOT FED UP WITH THAT LAST YEAR.
13 November 2013
Lighting Techniques
For those of you wishing to incorporate some interesting lighting in your video shoot!
Three point studio lighting
Basic Three point lighting
Basic technique for patterns
Lighting pattern demonstration
Lighting composition design: Using 'Flags' to block portions of light
Three point studio lighting
Basic Three point lighting
Basic technique for patterns
Lighting pattern demonstration
Lighting composition design: Using 'Flags' to block portions of light
11 November 2013
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