Research, Planning, Pitch, Treatment

FIRST:
Next Wednesday you will pitch your ideas to the class for feedback.

You need to have done several things before then. Firstly, agree and post the following as soon as possible if not already done:
1 Who the band/ artist are, their name, their image/ identity (the one you are creating)
2 An outline treatment for your early visual ideas
3 Detail on the target audience
4. The genre of the music and the signifiers of this (within the music and/or linked to the artist)

RESEARCH AND PLANNING - TREATMENT
Your treatment should give a strong sense of the overall style, mise-en-scene, mood and theme of your idea.
There are many things to have in place by next week: 
Target audience research
moodboard
wordle / brainstorm of initial ideas 
annotated lyrics + timeline

You should be able to discuss your treatment in terms of Goodwin's points (and
if you can, try to reference Vernallis' ideas)


You should also be looking for suitable location. 

If you're planning on holding auditions or have already found your actors, post that too. 
Any research on costumes, props ... (mise-en-scene) should start appearing too. 

Use the reference material you have been given to guide you.

Here are some examples of a good treatment:

Media powerpoint2 from callison1318

L&L Music Video Pitch from Arcadoom

You need to get started with some serious audience research as well. Use this to get started:

Then it'll be time for shot list and storyboards.