30 April 2011

Essential Research - Choosing a Track and other initial research

You will be expected to come back in September with a selection of 2 to 4 titles so that you we can discuss them and agree.
Your selected track must conform to the following:
- it should have plenty of scope for creativity;
- it must be available as a digital download or CD, and have been mixed and recorded to a high standard;
- it must NOT have been promoted successfully (in the last 10 years) by a professional music video;
- it must be clearly identifiable as a genre / sub genre;
- it must have a clearly definable audience;
- it must be suitable for public broadcast so no swearing, no sexually aggressive language / imagery, no drug-related lyrics.

PS: MySpace is full of new artists who have a webpage very much like the one you might choose to do as one of your ancillary tasks. Start searching here for instance.
You could also investigate less well-known song covers. See links on the right.

OTHER INITIAL RESEARCH:
Chart everything on your individual blog:
- research potential tracks - link them to your blog; explain why they would be good choices and what the bad points might be (see above);
- research into similar products (artists and record labels, album covers, artists' websites, music videos, artists' looks/ fashion and iconography)
- exploration and analysis of the forms and conventions of similar products
- research target audience for existing artists / videos / music genres, particularly the ones you're interested in.

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