Music Video Project (G324): October 2014

22 October 2014

ANCILLARY TASKS: IDEAS FOR YOUR RESEARCH

Analysis of Magazine Posters and Digipaks from jkfernandes17

More examples…

ALSO HAVE A LOOK AT THESE RESOURCES:

Click to see a good example of the research and planning that should go into your ancilliary tasks: the digipak and magazine advert

Last album digipak:

FINALLY, HERE IS A PAGE WITH EXAMPLES OF CD COVERS AND MAGAZINE ADVERTS.

And here is the template for your digipak. You can find it on the Media drive in the Digipak folder. You'll need to import it into Photoshop.

Obviously this only has four panels; you should be aiming for six:

Have a look at this group's work on ancillary tasks. They achieved level 4.

The magazine advert:

Here is their 6-frame digipack:

Do check out these obscure and brilliant album covers:
http://a2musicvid.blogspot.co.uk/2010/10/great-album-covers-have-look.html

AND OF COURSE, CHECK OUT LEON'S, ROMINA'S AND LISHA'S WORK FROM LAST YEAR! THEY GOT FULL MARKS.

16 October 2014

Planning - Developing the treatment

What you should have when it's completed:

- Brief details about your band/artist, including which record label they're signed to, what their ideology is and who their target audience is (audience profile)

- Moodboard

- Synopsis of the video, including details of performance and/or narrative elements, location shots, costume/props images

- Shot list for each sequence

- Storyboard

- Aim for an animatic

- Explanation of how you have used Goodwin's elements within the video OR how they are subverted. Explanation of how you have used Vernallis' points.

- Explanation of WHY you have decided on this concept and HOW it will appeal to the target audience and 'fit' into the music industry.

– discussion of any influences you have had.

- Keep asking for class and teacher feedback as well as target audience feedback. This must go your blog and you must adapt your ideas accordingly. Use questionnaire or/and focus groups. Use social media / online survey.

- Your audience research should include a consumption profile of your target audience. It should also refer to Uses and Gratifications Theory.

- Actors / Casting / possibly auditions

- You should conduct a recce.

- Schedule.

Ask for hep at any point and remember to support each other. Below is a little more help to help you define your research.

1. Gathering more information on your target audience. Here is a link to the media pack published by a magazine:

http://www.mhpromo.co.uk/MP_11.pdf

Look through the pack to see how the target audience is described in detail.

Also look through last year's blogs to see examples of Audience Profiles and Audience Consumption Profiles.

2. Example of an ANIMATIC

3. Example of storyboarding:

11 October 2014

Feedback on Star Transformation Task and Music Video Director task

1. Star Transformation Task

Some of your work does not draw enough on the music videos themselves. Yes, you can use articles and other media texts but remember that we are exploring Goodwin's point on Star Text.

You also need to be a little more analytical - please read carefully the last section of this article on Rihanna. It is detailed and analytical.

Good Girls Gone Bad - Women in music videos

2. Music Video Director research

Again, a bit too vague and not enough analysis of their signature style - This is to be supported by lots of screenshots, although I have enjoyed the embedded documentaries.

You should all check each other's work!

Please improve your posts.

10 October 2014

Inspiration - PJ Harvey

Music Video Treatment

You will be presenting next week (probably on Wednesday). This is part of your PLANNING.

The more thought you put into this and the more visual you make it, the easier the rest of the planning will be.
Refer to the bullet points we gave you.

Next steps: Shot list, Storyboard, shooting schedule...