Evaluation ideas to keep you inspired

Time to clutch the remaining 20 marks!

Please do have a look at Hasina's and Chloe's evaluations from last year ( links below and on lthe left hand side).

This is another way of dealing with audience feedback - Remember to get as much feedback as possible on your 3 products then evaluate what they say. Even better, have a few questions ready for them to answer (see second link below for examples)
http://fahminaali.blogspot.com/

Also consider doing this:





















Videoed response to Question 3:
http://www.youtube.com/watch?v=kZgz_y-arBc&feature=youtube_gdata_player

Another good blog:
http://musicvideoalexanderwhitcombe.blogspot.com/

And another:
http://blog.rednock.gloucs.sch.uk/cameronbalf/

This is a video response to Question 1 but on a different brief. The structure is still excellent.

FINALLY, SOME OF YOU ARE STILL NOT USING LABELS EFFECTIVELY (and missing a LABEL LIST) AND ARE STILL MISSING YOUR CANDIDATE NUMBER IN YOUR HEADER. THIS MUST BE SORTED NOW.

DEADLINES

DEADLINE 1: WEDNESDAY 5TH DECEMBER

ALL RESEARCH AND PLANNING
ALL FINISHED PRODUCTS (MUSIC VIDEO AND ANCILLARY TASKS)

FINAL DEADLINE: FRIDAY 7TH DECEMBER (8 PM)
INCLUDING EVALUATION TASKS

EVALUATION

Seems like a good time to remind you to use your guidance packs, particularly the Evaluation section!

Can I remind you once again that the 4 evaluation questions are:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?

Assessment: to achieve Level 4 in Evaluation, you are expected to demontrate excellence in the creative use of most of the following technical skills:
- understanding of the forms and conventions used in the productions.
- understanding of the role and use of new media in various stages of the production.
- understanding of the combination of main product and ancillary texts.
- understanding of the significance of audience feedback.
- choice of form in which to present the evaluation.
- ability to communicate.
- use of digital technology or ICT in the evaluation.

Here is a example of a level 4 blog (a bit weaker on the Evaluation, particularly question 4, where the focus should really be on Creativity):
http://musicvideocm3christina.blogspot.com/

The following booklet is for guidance. You might have better ideas and be keen to do vlogs instead. That would be fine. AVOID PREZI IF YOU'RE JUST GOING TO STICK TEXT IN IT. THE MODERATORS GOT FED UP WITH THAT LAST YEAR.

Open publication - Free publishing - More a2

OR in this format: UPDATED Music Video Evaluation Tasks

Digipak work for Friday 9th November

You should be making blog posts on the following:

1. What are the functions and conventions of the album cover? Post a detailed list or illustration of all of the different features of the album cover.
2. Examples of similar artists' album covers - remember to think about genre and audience.
3. Examples on other centres' blogs.

You also need to start designing your own six-panel digipak. Ideally you would have a mock-up posted to your blog by the end of today's double lesson.

Another example of a digipak

Obviously this only has four panels; you should be aiming for six:

Example of ancillary tasks - Level 4

Have a look at this group's work on ancillary tasks. They achieved level 4.

The magazine advert:

Here is their 6-frame digipack:

Inspiration - Ancillary tasks

Click to see a good example of the research and planning that should go into your ancilliary tasks: the digipak and magazine advert

Last album digipak: FINALLY, HERE IS A PAGE WITH EXAMPLES OF CD COVERS AND MAGAZINE ADVERTS.

And here is the template for your digipak. You can find it on the Media drive in the Digipak folder. You'll need to import it into Photoshop.

Inspiration - Effects in Music videos

I need to see a little more evidence that you are researching similar products / other videos to find inspiration from, particularly in the mise-en-scene, style and effects. (See mark scheme for Research and Planning - first point)
Remember that we have an extensive playlist on the YouTube channel
I have found a great post from another centre featuring some more interesting videos to learn from:

The Wretch 32 video below use stencilling, depth of field and reflections to good effect:

This Ellie Goulding video uses vintage colour, bokeh and depth of field.

Bokeh effect:


Use of Cyanotype:

Cross Process and stunning colour corrector:

Use of text:


Now look at this student's video - Several of you are using a male and female characters... Look at the lovely framing, particularly when she is walking on the beach at the start and when we see his first close-up.


Plus lots of other effects!

Audience Theory - Uses and Gratifications

Uses and Gratifications

Audience theory powerpoint from Nia Jones

Research and Planning

You all know that there are many things to have in placeon your blogs. Target audience research and questions of representation, moodboard, wordle of initial ideas, annotated lyrics, animatic, shot list etc... You should also be looking for suitable location.
If you're planning on holding auditions or have already found your actors, post that too. Any research on costumes, props etc... should start appearing too. Email if you're unsure but make sure you make good use of all reference materials first.


Some of you only have one Goodwin analysis; you should have a minimum of 3, preferably of videos / artists similar to your chosen one.

Look at this student's detailed analysis of a music video:

In My Head Jason Derulo Music Video 9 Frame Analysis on Prezi

You need to invest the time! Good luck.

Example of an ANIMATIC

Three point lighting

Creating a marketing mix

Research, Planning, Pitch, Treatment

FIRST:
Next Wednesday you will pitch your ideas to the class for feedback.

You need to have done several things before then. Firstly, agree and post the following as soon as possible if not already done:
1 Who the band/ artist are, their name, their image/ identity (the one you are creating)
2 An outline treatment for your early visual ideas
3 Detail on the target audience
4. The genre of the music and the signifiers of this (within the music and/or linked to the artist)

RESEARCH AND PLANNING - TREATMENT
Your treatment should give a strong sense of the overall style, mise-en-scene, mood and theme of your idea.
There are many things to have in place by next week: 
Target audience research
moodboard
wordle / brainstorm of initial ideas 
annotated lyrics + timeline

You should be able to discuss your treatment in terms of Goodwin's points (and
if you can, try to reference Vernallis' ideas)


You should also be looking for suitable location. 

If you're planning on holding auditions or have already found your actors, post that too. 
Any research on costumes, props ... (mise-en-scene) should start appearing too. 

Use the reference material you have been given to guide you.

Here are some examples of a good treatment:

Media powerpoint2 from callison1318

L&L Music Video Pitch from Arcadoom

You need to get started with some serious audience research as well. Use this to get started:

Then it'll be time for shot list and storyboards.

Star Text - Evolution of a pop star through their videos

Some ideas to help you focus your research. Use this as guidance.

Don't forget to embed relevant videos and lots of screengrabs.

Carmela has made a great start here.

RECOMMENDED VIEWING

Take some time this week to watch this documentary. It's there as 4 parts.