1 October 2010

H/L: Extending the work done on star-text and star evolution - Fans and Marketing

You have been studying the changing image of the band/artist as it has developed over time. Now investigate the following questions (keep the same artist). It will help you follow the same process for your own artist / band.

1. Who are the fans? Do you have any sense of how the music companies have segmented the audiences? To what extent has the branding of the artist / band been linked to target audience?
2. What marketing strategies can you identify? What kinds of strategies can you list?(any unexpected promo stunts?). List any examples of the use of synergy with other industries to promote other media/products in connection with the band/artist.
You could compare and contrast these strategies to those used to market a different artist.
3. Add any relevant links to your blog, especially Myspace page/ music video channels/artists' official websites etc.

No comments:

Post a Comment