Preparing the Pitch

Next Tuesday you will pitch your ideas to the class for feedback.

You need to have done several things before then. Firstly, agree and post the following as soon as possible if not already done:
1 who the band/ artist are, their name, their image/ identity
2 an outline treatment for your early visual ideas
3 Detail on the target audience – see last week's task and use some of the audience reseach methods mentioned in class (use Web 2.0 for instance)

Next week, you will need to present the following:

1. The track itself
2. What you know about the track, and the original band/artist
3. The genre of the music and the signifiers of this (within the music and/or linked to the artist)
4. The target audience you intend to appeal to
5. Your treatment for the video which should include visual references (stills and video)
6. Your treatment should give a strong sense of the overall style, mise-en-scene, mood and theme of your idea.
7. You should be able to discuss your treatment in terms of Goodwin's points (and
if you can, try to reference Vernallis' ideas)

Aim for 6-10 minutes. Use your blog for your visual aids, BUT your treatment should be printed in colour as a handout. Be prepared to answer questions, discuss feedback, note it down and adapt your treatment for Thursday's lesson.