Think of using YouTube, Vimeo but also Protagonise (see below). Of course you could organise a screening with a questionnaire for your audience to fill in. Aim to shape the responses, asking people to comments on strengths and weaknesses and what image they get of the band/artist. Do your products fit together? Can they recognise the genre and are the conventions working in your products.
The more constructive comments you get, the better the quality of your discussion in Question 3.
Example of Feedback on Protagonise here.
Example of questionnaire at screening here.
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