WHAT YOU SHOULD ALL HAVE BY NOW:
- One post looking at Goodwin's concept of illustration, amplification, disjuncture
- Three detailed analyses of music videos using Goodwin's points
- At least two detailed analyses of music videos using Vernallis' points - see reference sheet I gave you all. There are spares by my computer.
These posts should be labelled RESEARCH and ANALYSIS
- At least one post looking at a variety of music videos that inspire you - could be the camerawork, set, costumes and make up, lighting, use of close ups, dance sequences, performance etc. Make sure you have screenshots and explain in a few words what it is that you find interesting.
This post should be labelled RESEARCH.
- One post featuring the songs you may want to use and why they are good choices.
- One post on your selected song and why you settled on it. The post should feature the song itself, the lyrics, preferably annotated with early ideas, and a couple of similar artists and the kind of videos they use to promote their songs, and a paragraph about the music genre and its conventions.
This post should be labelled EARLY PLANNING.
- Some of you have already started looking at lighting in specific music videos - You should look at the range of music videos with a focus on lighting.
- One post looking at the audience profile of your 'similar artists' (use uktribes.co.uk) and early market research (which platforms, channels, music mags feature similar artists)
These posts should be labelled RESEARCH and AUDIENCE RESEARCH
- Start creating your artist (name, profile, potential actors etc - start recruiting/ auditioning very soon!)
LABEL: EARLY PLANNING
NEXT STEP: PREPARING THE TREATMENT AND YOUR PRESENTATION.
Example of a student using Vernallis' theory on their own video
A good example of Vernallis analysis
A good example from last year of Vernallis analysis